Wednesday, October 31, 2012

Obama declares NY disaster; Sandy death toll rises

President Barack Obama declared a major disaster in the New York City area and New Jersey Tuesday after Superstorm Sandy pounded the Northeast, killing at least 34 people, sweeping homes into the ocean, flooding large swaths of coastal areas and crippling public transit.

As the day wore on, millions without power faced the prospect of up to a week without heat, light or refrigeration, while authorities tried to measure the full wrath of the once-in-a-generation hurricane.

The deaths included at least 13 people in New York City, where a quarter of residents were without power.

Obama, speaking at the headquarters of the American Red Cross in Washington, said Tuesday that the federal government would do all it could to help local authorities cope with damage.

The storm, he warned, is "not yet over ... it is still moving north.'' The president will visit damaged areas in New Jersey on Wednesday, the White House said.

Details of the devastation were also becoming clear:

  • More than 8.2 million homes and businesses were without power across 20 states, and half of the outages were in New York and New Jersey, according to a tally by the federal government. NBC News meteorologist Bill Karins warned to "expect the cleanup and power outage restoration to continue right up through Election Day."
  • A massive fire destroyed at least 80 homes in Breezy Point, a seaside community in Queens, N.Y. Firefighters had difficulty reaching the blaze due to the severe weather. The cause of the fire was not immediately known.
  • Ten subway tunnels under the East River in New York City were flooded, leading MTA Chairman Joseph Lhota to declare: "The New York City subway system is 108 years old, but it has never faced a disaster as devastating as what we experienced last night." Subway service was unlikely to resume for 4 to 5 days, Bloomberg said.
  • PATH train service between Manhattan and New Jersey is likely to be suspended for 7-10 days, Gov. Chris Christie said Tuesday.
  • Half of Hoboken, N.J., was underwater, preventing emergency crews from reaching areas of the city, according to Mayor Dawn Zimmer. "We want people to be aware that it's a very dangerous situation," she told MSNBC.
  • At least four towns in north New Jersey were submerged by up to 6 feet of water after a levee broke.
  • New York University Medical Center evacuated 215 patients to other hospitals because its backup generator was out.
  • The storm surge destroyed homes, boats and other property in beach communities like Long Beach Island, N.J., and Fire Island, N.Y. Sand several blocks inland remained after the water receded.
  • More than 15,000 flights have been canceled so far and New York City's airports remained closed Tuesday. Amtrak canceled all of its Northeast Corridor rail service, in addition to some other lines.
  • A half-dozen nuclear power plants were shut down or impacted, while the nation's oldest facility declared a rare "alert" after the record storm surge pushed flood waters high enough to endanger a key cooling system.

The dollar value of Sandy's destruction was still unclear.

"I think the losses will be almost incalculable," New Jersey Gov. Chris Christie told NBC's TODAY show.

Video: Floods hit Point Pleasant, NJ, hard (on this page)

One disaster forecasting company predicted economic losses could ultimately reach $20 billion, Reuters said . Major U.S. stock exchanges were closed Tuesday for a second day but planned to reopen Wednesday.

Get live coverage on the storm from Weather.com

The historic storm, which made landfall at 6:45 p.m. ET Monday, hurled a wall of water up to 13 feet high at the Northeast coast.

"There are boats in the street five blocks from the ocean,'' Peter Sandomeno, one of the owners of a motel in Point Pleasant Beach, N.J., said Tuesday.

Tuesday's disaster declaration for New York City,as well as one for New Jersey, means that federal funds will be available to people affected by the storm, according to a White House statement.

"This was a devastating storm, maybe the worst that we have ever experienced," Bloomberg said, adding that schools would be closed Tuesday and Wednesday.

Seawater surged into lower Manhattan and areas of Brooklyn, submerging entire streets and parks Monday. An all-time record tide level of 13.88 feet was set at The Battery in Lower Manhattan, Monday night, breaking the previous record of 11.2 feet from 1821.

Video: Aerials show N.J. Shore devastation (on this page)

Sandy Hook, N.J., also shattered its previous storm surge record from the December 1992 nor'easter and Hurricane Donna in 1960, according to weather.com.

New York City's major utility said damage to its power infrastructure was "unprecedented."

On Long Island, 90 percent of homes were without power, New York Gov. Andrew Cuomo said Tuesday.

In New Jersey, two thirds of all utility customers, nearly 2.5 million homes and businesses, were without power.

Slideshow: Sandy slams into East Coast (on this page)

Sandy was crossing Pennsylvania on Tuesday with winds of 45 mph, and was expected to make a turn into western New York state on Tuesday night. Although weakening, continued heavy rain and flooding is expected over the next day.

In a measure of Sandy's immense size and power, waves on southern Lake Michigan rose to a record-tying 20.3 feet.

High winds clobbered parts of Canada , cutting power to more than 100,000, as well as the Cleveland area, uprooting trees, cutting power to hundreds of thousands, closing schools and flooding major roads along Lake Erie.

Blizzard warnings were also posted for the mountains of West Virginia, western Virginia and Garrett County, Md. More than 2 feet of snow fell in parts of West Virginia, where a federal emergency declaration was issued Tuesday.

BreakingNews.com's coverage of Sandy
Share your images of Hurricane Sandy

The powerful storm flooded sections of Atlantic City and other areas of the New Jersey shore. Part of the Atlantic City boardwalk was washed away.

Christie sharply criticized Atlantic City Mayor Lorenzo Langford, whom he blamed for having "advised people to stay in shelters in the city."

"Despite my admonition to evacuate, he gave them comfort, for some reason, to stay," Christie said.

Langford lashed back on TODAY, saying that Christie was "either misinformed or ill-advised."

Video: Hoboken mayor estimates 50% of city underwater

NBC News has been able to confirm 34 deaths so far along the East Coast:

  • New York (17): 13 of the deaths were in New York City, according to NBCNewYork.com.
  • New Jersey (3): Two people died when a tree fell on their car in northern New Jersey, authorities told NBCPhiladelphia.com. Gov. Christie told NBC that a third person died as well, but details were not available.
  • Connecticut (3): A woman, 90, and a firefighter were killed by falling trees while a man who went swimming in high surf drowned, NBCConnecticut.com reported.
  • Pennsylvania (5): Three people, including a boy, 8, were killed by falling trees, while one person was pulled from a river and another fell while trimming a tree, NBCPhiladelphia.com reported.
  • Virginia (2): Two traffic deaths were tied to Sandy, NBC station WWBT-TV reported.
  • Maryland (2): A man was killed by a falling tree and a woman died in a traffic accident, NBCWashington.com reported.
  • West Virginia (1): A woman died in an accident on a snow-covered road in Tucker County, NBC station WSAZ reported.
  • At sea (1): One person died when a replica of the HMS Bounty sank 90 miles southeast of Hatteras, N.C. Fourteen others were rescued, but the captain was missing.

Before it made its way north, Sandy was blamed for at least 65 deaths in the Caribbean.

More content from NBCNews.com:

Follow US news from NBCNews.com on Twitter and Facebook

NBC's Ian Johnston and M. Alex Johnson, as well as Reuters and The Associated Press, contributed to this report.

Source: http://www.msnbc.msn.com/id/49605748/ns/weather/

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Virginia Business - News: ESTATE PLANNING AND TRUSTS

October 30, 2012 3:34 PM

Diane H. Acurso
Burdette Smith & Bish LLC
Fairfax

Michelle Lynn Calhoun
Brigham & Calhoun PC
Williamsburg

Claude W. Carmack
The Carmack Co.
Mechanicsville

Joseph R. Cobbe
Ford, Cobbe & Associates, CPAs, PC
Martinsville

Stephanie L. Cooker
Carmines, Robbins & Co. PLC
Newport News

Richard L. Dail
Cherry, Bekaert & Holland LLP
Virginia Beach

Thomas M. Denson III
Keiter
Glen Allen

Helene H. Downs
Hantzmon Wiebel LLP
Charlottesville

James VanMeter Duty
The Roseline Financial Group LLC
Richmond

Elaine Foster Farmer
Bowling, Franklin & Co. LLP
Fredericksburg

Janet R. Foote
Thompson, Greenspon & Co. PC
Fairfax

David L. Gaver
Watkins Meegan
Vienna

Elaine S. Gibberman
Dixon Hughes Goodman LLP
Newport News

Melvin R. Green
Craver, Green and Co.? PLC
Norfolk

Michael S. Haigh
Witt Mares PLC
Newport News

Nancy Jean Hall
Wall, Einhorn & Chernitzer PC
Norfolk

Blaine W. Hegner
Dixon Hughes Goodman LLP
McLean

Shawn Matthew Howard
Thompson, Greenspon & Co. PC
Fairfax

Glenn Matthew Lankford
Hantzmon Wiebel LLP
Charlottesville

Kristen Marie Lavender
Kristen M. Lavender, CPA
Williamsburg

Cynthia Gail Legg
PBGH LLP
Warrenton

Katherine D. McDaniel
Harris, Harvey, Neal & Co. LLP
Danville

Lawrence W. Mckoy
Dixon Hughes Goodman LLP
Glen Allen

Nathan Richard Olansen
Rack & Olansen PC
Virginia Beach

Roger W. Overton
Homes, Lowry, Horn & Johnson Ltd.
Fairfax

Alvin A. Wall
Wall, Einhorn & Chernitzer PC
Norfolk

Jack F. Wright Jr.
Anderson & Reed LLP
Roanoke

William A. Young Jr.
Mitchell Wiggins & Co. LLP
Petersburg

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Source: http://www.virginiabusiness.com/index.php/news/article/estate-planning-and-trusts1/321638/

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Canadian growth on track despite August GDP weakness: Flaherty

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Tuesday, October 30, 2012

Perkins+Will and Cobalt Win Top Award | Integral Group | Deep ...

October 30, 2012

Vancouver, BC ? The Vancouver office of Perkins+Will was recently honored by the Interior Design Institute of British Columbia (IDIBC), when they were presented with two awards at the Institute?s Awards of Excellence 2012 gala. An annual celebration of interior design excellence in British Columbia, this year?s IDIBC event highlighted the industry?s increased focus on sustainable design.

Perkins+Will?s design for Cobalt Engineering?s new corporate headquarters in Vancouver earned the only Award of Excellence in the Workplace Total Category and an Award of Merit in the Sustainability Category, one of only two projects that were recognized across multiple categories.

?We are incredibly pleased to have our work recognized as one of this year?s market-leading designs,? says Loren Cavallin, Perkins+Will?s Director of Interior Design and the lead designer of the Cobalt Office Interiors project. ?Cobalt is a creative and innovative company that believes strongly in collaboration and sustainability. We wanted their corporate interiors to reflect these core values.?

Targeting LEED-CI Gold standard, the project was developed in close collaboration with the client, allowing them to showcase their leadership in sustainability. While the building site offers prime water and mountain views, strategic planning, low panels, and transparency maximize vistas throughout the entire space. A focus on daylight harvesting reduces energy consumption, and custom plywood lighting fixture in the reception area speaks to light and air, Cobalt?s core business.

?We couldn?t be happier in our new space,? says Stuart Hood, Managing Partner of Cobalt Engineering. ?The team at Perkins+Will worked closely with our mechanical and electrical engineers to design an office that is a joy to work in. We are able to showcase the benefit of collaborative integrated design with electrical, lighting, mechanical and interior design coming together as one. We have moved from an office where our clients would rarely visit to a place where we can host meetings with pride.?

The Cobalt Vancouver office will now join other Perkins+Will projects, such as TELUS House, Haworth Calgary, and the City of Vancouver Engineering Department, as IDIBC award-winning projects. With an expanding portfolio of workplace interiors, the firm is currently applying their innovative approach to the corporate offices of industry giants Microsoft and CBRE.

About Perkins+Will
Perkins+Will is a multi-disciplinary design firm with over 29 years of experience in Vancouver. The firm is known for design excellence and innovation, approaching the challenges of architectural, interior and urban design with a global vision and unmatched resources. Led by a strong leadership group who provide a range of expertise and diverse perspectives, Perkins+Will Vancouver is able to maximize its clients? vision, transforming ideas into built excellence, on time and on budget.

Founded on the belief that design has the power to transform lives and enhance society, the office is deeply connected to its community, donating one percent of its design services to local, non-profit organizations every year. Committed to the 2030 Challenge, the firm is ranked among North America?s leading green practices with an in-house research department and one of the largest portfolios of completed, deeply sustainable buildings, interior spaces and urban plans.

As a testament to their commitment to excellence, Perkins+Will Vancouver has received more than 150 design honours, including 6 Governor General?s Medals in Architecture, 13 Lieutenant Governor of British Columbia Awards in Architecture, the coveted Royal Architectural Institute of Canada Firm of the Year Award, and has consistently been named one of Canada?s Greenest Employers by the Globe and Mail.

About Cobalt Engineering
At Cobalt, we give life to buildings. We?re a member of Integral Group, a deep green engineering firm with a passion for innovation. We are a building services consulting firm providing mechanical and electrical building design, sustainable design, sustainable master planning, LEED? consulting, refrigeration design, commissioning, energy modeling, and reports and special studies. We?re committed to expanding your possibilities in sustainable design, energy efficiency and cost effectiveness.

Cobalt has offices in Vancouver, Kelowna and Prince George and brings its cutting-edge ideas to projects across North America and around the world. We are a member of both the Canada and US Green Building Council, have 41 LEED? Accredited Professionals and more than 150 staff members. Together, we can turn an inspired design into an outstanding building.

Source: http://www.integralgroup.com/perkinswill-and-cobalt-win-top-award/

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Risk factors predict childhood obesity, researchers find

ScienceDaily (Oct. 29, 2012) ? High birth weight, rapid weight gain and having an overweight mother who smokes can all increase the risk of a baby becoming obese later in childhood, research by experts at The University of Nottingham has found.

The study, published in the latest edition of the journal Archives of Disease in Childhood, also discovered that children who were breastfed and were introduced to solid food later had a slightly reduced chance of becoming overweight.

The findings come following a systematic review and analysis of data from around 30 previous studies looking at the impact of factors affecting babies during the first 12 months of their lives and their potential link with childhood obesity.

The study was undertaken by PhD student Stephen Weng, supported by a team led by Dr Sarah Redsell in the University's School of Nursing, Midwifery and Physiotherapy. The team also included Professor Cris Glazebrook and Professor Min Yang of the Institute of Mental Health, and Dr Judy Swift, School of Biosciences.

The first study of its kind to review all the evidence for risk factors in infancy associated with childhood obesity, it is hoped the findings will help to bridge the gap between research and the implementation of new clinical practice.

Dr Redsell said: "The results of this study effectively identify the most significant risk factors by analysing data from a large number of other studies that have previously been conducted. This will offer a robust starting point for further research that will identify the most appropriate ways in which this information could be useful in healthcare practice."

In the UK around one-quarter of children aged four to five years old and one-third of 10 to 11-year-olds are overweight and evidence suggests that children who are overweight at the age of five are more likely to be obese in adulthood.

Up to now, support from GPs and health visitors has centred on advice on healthy eating and breastfeeding but many practitioners believe more should be done to identify infants who are at risk of becoming obese at an earlier age.

The analysis of previous studies showed that:

  • Children of mothers who were overweight before pregnancy were 1.37 times more likely to be overweight at the age of three; 4.25 more likely to be overweight at the age of seven; and 2.36 times more likely to be overweight between the ages of nine and 14 years.
  • Six out of seven studies looking at infant birth weight showed a significant association between babies who were heavy at birth and obesity in later childhood.
  • Six studies investigating rapid weight gain in babies in their first year of life found strong links with obesity -- one study found that those babies in the top 20 per cent of monthly weight gain were 3.9 times more likely to be overweight at the age of four and a half years old.
  • Children with mothers who smoked during pregnancy were 47 per cent more likely to be overweight compared to the children of non-smoking mothers.
  • Children who were breastfed -- however briefly -- were 15 per cent less likely to become overweight in childhood compared to those children who were never breastfed.
  • There is some evidence that giving solid foods early can be linked to later obesity -- one study found that formula-fed babies given solid foods before four months were 6.3 times more likely to be overweight at three years of age than those where solid food was introduced between four and five months.
  • No compelling evidence to show a link between childhood obesity and maternal age or education at birth, maternal depression or ethnicity and inconclusive evidence for delivery type, weight gain in the womb, maternal weight loss after birth and 'fussy' infant temperament.

The research could be used to compile a 'checklist' for GPs and health visitors to help them spot infants most at risk of becoming obese later in life. However, researchers say more work is needed to study the practical and ethical considerations of such an intervention, including whether it would be accepted by parents and could feasibly be introduced in the current health service.

Any risk factor checklist, they say, would also require testing in the field and would need to be accompanied by clear clinical guidelines for healthcare practitioners.

The study was funded by NHS Nottinghamshire County PCT.

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Story Source:

The above story is reprinted from materials provided by University of Nottingham, via AlphaGalileo.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Stephen Franklin Weng, Sarah A Redsell, Judy A Swift, Min Yang, Cristine P Glazebrook. Systematic review and meta-analyses of risk factors for childhood overweight identifiable during infancy. Archives of Disease in Childhood, 2012 DOI: 10.1136/archdischild-2012-302263

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/tTaLxlv5Q2A/121029195200.htm

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The Science of Hurricane Sandy Liveblog

Welcome to the Science of Hurricane Sandy liveblog? we?re the Scientific American representatives at ScienceWriters2012 and now we?re trapped in Raleigh, North Carolina thanks to Sandy.?We have founded?Scientific American?s first-ever ?Raleigh bureau? and will be live-blogging on the storm and answering your storm science questions.

If you have pictures, video, audio or questions about Sandy?share them with us at sciamsandy@gmail.com, our facebook page, or tweet @sciam with #sciamsandy. You can also follow us on Twitter: Mollie Bloudoff-Indelicato @mbloudoff, Marissa Fessenden @marisfessenden, and Daisy Yuhas @daisyyuhas.

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News Update?Coastal Transformation
6:56pm EDT Monday, October 29, 2012

Florida beaches

Credit: Gerard Marrone

How will the storm re-shape the shore? The USGS released a statement this morning that as much as 93 percent of the coastline in Long Island and 98 percent in New Jersey could experience dune erosion. As the waves erode dunes they leave the beach vulnerable to further erosion. The beaches stretching south from Rehoboth Beach, Delaware along Maryland and Virginia may face the most significant changes.

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Scenes from Sandy?Marblehead, Massachussetts 1:30pm EDT
6:02pm EDT Monday, October 29, 2012

Hurricane Sandr

Credit: Brian Birke

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News Update?Preparing for the storm
5:49pm EDT Monday, October 29, 2012

Tonight, probably after 8pm EDT, Sandy?s center will reach land. As the storm approaches, it?s critical for people in affected areas to follow local instructions regarding evacuations and preparedness. Scientific American?s David Biello describes the situation in New York City.

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Anatomy of a Hurricane
5:33 pm EDT Monday, October 29, 2012

Credit: The COMET Program Steven Deyo / USGS Betsy Boynton Researchers

Not all hurricanes are the same ?Sandy, for example, is more than a thousand miles in diameter? but they share a common structure. Surrounding the calm eye of the storm, a hurricane?s eyewall harbors the most violent winds and intense precipitation. Eyewalls of long-lived storms can contract and a new eyewall may form. Hurricane Andrew ratcheted up to Category 5 as it hit land in 1992 and built a new eyewall.

Researchers based at the University of Rhode Island developed an online resource covering hurricane science, which includes this explanation of hurricane structure and contributions from middle and high school teachers.
?Marissa Fessenden

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Weird Weather??Hurricane Sandy is weird.
5:17pm EDT Monday, October 29, 2012

Hurricane Sandy has an asymmetrical wind field, which means its most powerful winds are located in the left-rear quadrant. Most storms of Sandy?s caliber are strongest in the front, right quadrant.

?What?s interesting about the storm is it?s undergoing an extra-tropical transition,? said Forrest Masters, a wind engineer at the University of Florida. ?Sandy?s a slightly different animal than we?ve been looking at in the past.?

The switch makes it difficult for Masters? team to track the storm as it heads toward their southern New Jersey base. It also means that when Sandy first hits land, East Coast residents are only experiencing partial wind load?and might misjudge the severity of the storm.*

?Mollie Bloudoff-Indelicato

*Correction 5:30 EDT pm, October 29, 2012: Duplicate sentence deleted.

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News Update?Which reactors will shut down?
5:11pm EDT Monday, October 29, 2012

This evening, Hurricane Sandy is expected to make landfall in southeast New Jersey. Reuters reports that at least two New Jersey nuclear power plants in the storm?s path will likely be shut down. Monitoring of the situation is ongoing?but the shut down would knock out about 19 percent of the state?s electricity.

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Hurricane Fact or Fiction? Do hurricanes induce labor?
4:39 pm EDT?Monday, October 29, 2012

Hurricane Sandy?s potency comes in part from the storm?s unusually low barometric pressure. As noted in The Christian Science Monitor, there?s a theory that suggests low pressure might cause the amniotic sac to break?inducing labor.

A quick search through the scientific literature suggests the claim isn?t new (see this 1985 study in The Journal of Reproductive Medicine) but it is contentious. In 2007, a study in the Archives of Gynecology and Obstetrics suggested that deliveries might increase on days with a marked change in barometric pressure. But exactly how that relationship worked was unclear. A 2005 study in the American Journal of Obstetrics and Gynecology, however, found no relationship between atmospheric conditions and birth rate.

While the jury may be out on this?there?s more obvious (and scientifically defensible) worries about hurricanes and pregnant women. Stress is a big one, as is dehydration. The CDC offers a fact sheet on disaster preparedness for expecting mothers that touches on a few of these points.

?Daisy Yuhas

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Q&A? a wind engineer, ?Storms don?t have to cause damage?
4:15 pm EDT Monday, October 29, 2012

crane collapse, Hurricane Sandy

Credit: Christine Gorman, Scientific American

University of Florida wind engineer Forrest Masters has been in 25 major storms since 1999. He?s built a career on?measuring the metrics of hurricanes, planting his equipment in the path of oncoming super storms to learn more about how they function. Masters has a team of researchers stationed in southern New Jersey, waiting for Hurricane Sandy.?Scientific American interviewed Masters about his contributions to the field.

[An edited transcript follows]

Q: You go into the path of oncoming storms to take measurements. How does that work?
We deploy rugged weather stations to measure surface level turbulence in suburban communities with the objective of basically measuring important properties that affect building performance.

We?re trying to quantify how the wind varies with time. That?s important because damage to residential buildings is an issue. The U.S. has experienced more than $110 billion in insured loss because of inadequate building performance, and we need to get a handle on how we characterize pressure loads on structures.

Q: How do you use the data you collect?
Ultimately these data give us a better baseline on the environmental conditions during hurricanes.

We use this information to make better decisions about building communities. We?re trying to make communities more resilient and in order to do that we have to have more accurate information.

Q: What?s the biggest misconception about hurricanes?
The biggest myth is that damage caused in hurricanes is unavoidable. We have the means and the technologies to prevent significant losses in hurricanes. We haven?t realized that yet. A lot of people assume that hurricanes are acts of god.

Q: What is it like being outside in a hurricane?
I?ve done it enough times that it?s not a rush. It?s work. It?s overwhelming.

Being in the storm is one thing but actually seeing the effects of the storm, being there in the aftermath, how people?s lives are affected ? that affects me far more than the storm itself.
?Mollie Bloudoff-Indelicato

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News Update? Sandy v. Irene Visual
3:40 pm EDT Monday, October 29, 2012

Hurricane Sandy is massive

Credit: NASA

How does Sandy stack up to previous hurricanes? Scientific American?s Mark Fischetti has the numbers for Hurricane Irene and Hurricane Sandy. Over at The Wall Street Journal, they?ve set up a visual comparison of Sandy and 2011?s Hurricane Irene?which they report cost more than $15 billion in damages.

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My First Storm? Marissa Fessenden
3:24pm EDT Monday, October 29, 2012

Hurricane Sandy is on track to make history, but some weather sticks with you for more personal reasons.

My first storm is also my first memory. It was September and my parents were half an hour away, at their alma mater?s homecoming, leaving my brother and I in the capable hands of our favorite babysitter. I was two years old, so this memory is more constructed than true. A fearsome thunderstorm, not uncommon during summers in Upstate New York took out the power. I remember it was dark and the babysitter held my baby brother and I on the blue couch in our living room. Cracks of thunder shook the house.

That?s all I remember. I must have been terrified for this experience to stamp itself on to my mind. My mom tells me that our babysitter took us into the basement when a branch fell on the power transformer across the road. Arcing and sparks threatened to start a fire. Wind ripped one of the doors off a barn on the family dairy farm. Forage wagons, used to harvest corn or hay, blew across a field and into our back yard.

I also remember a blizzard in 1993 that struck late in the season. My mom reminded me that my dad and uncle worked for 36 hours, caring for and milking about 500 cows every 12 hours by themselves. My uncle drove a tractor through the seven-foot drifts in our driveway to pick up my dad. The milk truck came just in time to empty the bulk tank?they were an hour away from dumping milk down the drain. I remember sledding down the piles of snow. School was closed for a week. I measure all winters against that one and have been disappointed ever since. ?Marissa Fessenden

Source: http://rss.sciam.com/click.phdo?i=d218bffd2187d708faba0846f1abc0d7

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Monday, October 29, 2012

Storm Upends Campaign Plans (WSJ)

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Automated Email Marketing And List Builder Techniques

Automated Email Marketing And List Builder Techniques

As any seasoned internet marketer knows, email marketing and list building from the start is absolutely essential to increase the chances of long-term profitability. Most newbies in internet marketing completely neglect building a mailing list right from the start. They simply feel they have nothing free to offer on their squeeze pages, or they put it off because they deem it a low priority in the beginning stretches of making money online.

Email marketing is essential, but it is not always easy. The first thing that must be done to run a successful email marketing campaign is building a list of subscribers. In order to build a mailing list, you have to either create a squeeze page or host web forms in highly visible areas on your blogs or websites. Squeeze pages are most effective in building an email list for the simple fact that they provide only one call to action - entering a name and email address.

An effective squeeze page that converts well (turning visitors into subscribers) does not require some insanely great free offer like most people think. The visitors only need to perceive this to be true. It doesn't mean that you want to dupe or deceive your visitors into signing up for your mailing list either because that will render you mailing list cold or dead right from the start, and that would make the whole process completely useless and counter-intuitive.

It's not a necessity to write your own e-book to start building an engaged list of email subscribers, however it is recommended. Providing visitors who opt in to download your e-book can be exposed to your affiliate offers or even your own products. Either way, if you don't have your own e-book or free offers, there are plenty of public domain documents and free information products available that you can use to start building your list.

The key to having not just a highly converting squeeze page, but also a highly responsive mailing list, is all in the marketing. You want to convince your visitors to subscribe by making them feel like they will be getting a lifetime of great value. Sure, it is the initial free offer that will push them over the edge to subscribe, but you do not want them to unsubscribe immediately after they've received your free gift.

The easiest way to drive traffic to your squeeze pages is with social media. YouTube and Facebook may be some of the most prominent forces for driving traffic to your opt-in offers (apart from SEO). You will want to try and optimize your squeeze/landing pages for search engine traffic, but you do not want to sacrifice conversions. It is much more effective to have an irresistible squeeze page that is nowhere to be found in the search engines than to have volumes of traffic to a superficial squeeze page.

Do no neglect the importance of warming up your list! You will always want to start off your follow-up autoresponder emails with genuine, helpful, free information regarding your niche for the first few weeks. You also do not want to spam your list from the start by sending them one email every day! Try to spread out your initial welcome/warm-up emails to arrive in your subscribers' inbox about twice or three times per week. Nurture and cultivate your list for a few weeks, and give them some time to digest the free tips you have sent them. It's always a tough call to tell when you're ready to sell to your list, but give them enough time to begin to trust you and look at you as an authority in your niche. However, you will want your list to recognize you as someone that will sell to them. You can't continue sending free offers week after week for an extended period of time, and then all of a sudden sell to them out of the blue. This will result in many unsubscribes as well.

Another great way to optimize your squeeze pages for conversions and traffic is to embed a YouTube video that demonstrates to your visitors exactly the value that you will be providing them. You can do a screen capture video of where you go through your e-book and show them exactly what is in it, or you can do a "talking head" video where you tell your potential subscribers what they can expect. People are visual creatures and want speed and efficiency. Videos are extremely effective for marketing, and many people are more likely to watch a 30 second video than read a 300 word article. Sure, you could certainly have both, but make the call to action clear, visible, and organized right at the top of your squeeze page. Don't forget that you can use this same YouTube video that's embedded on your squeeze page for driving traffic to that opt-in page from YouTube!

Email marketing is just another online process that gets refined with experience, but it is critical to take action right from the start!

Source: http://www.streetarticles.com/email-marketing/automated-email-marketing-and-list-builder-techniques

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Wittliff Collections, Porter House hosting Torres readings | San ...

Torres

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SUBMITTED REPORT

The Katherine Anne Porter Literary Center and the Wittliff Collections at Texas State University will host readings and book signings from author Justin Torres Nov. 1-2.

Torres will speak and sign copies of his books at the Wittliff Collections located on the seventh floor of Alkek Library on the Texas State campus 3:30 p.m. Nov. 1. He will also give a reading and book signing at the Katherine Anne Porter Literary Center in Kyle 7:30 p.m. Nov. 2. The events are free and open to the public.

Torres is the author of We the Animals, which is his debut novel. His work has appeared in Granta, Tin House and Glimmer Train. A graduate of the Iowa Writers? Workshop, he was the recipient of a Rolon Fellowship in Literature from United States Artists. Currently, he is a Wallace Stegner Fellow at Stanford. He has worked as a farmhand, a dog walker, a creative writing teacher and a bookseller.

The event is sponsored by the Burdine Johnson Foundation, the Wittliff Collection and the Texas State University Department of English. Books will be available during and after the event through the University Bookstore and Barnes and Noble.

For information, contact Katie Angermeier by email here or visit the website here.

kapliterarycenter@gmail.com
www.english.txstate.edu/kap.

RELATED IN THE MERCURY:

Source: http://smmercury.com/2012/10/29/wittliff-collections-porter-house-hosting-torres-readings/

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Syria truce collapse shows limits of diplomacy

BEIRUT (AP) ? Syria's air force fired missiles and dropped barrel bombs on rebel strongholds while opposition fighters attacked regime positions Sunday, flouting a U.N.-backed cease-fire that was supposed to quiet fighting over a long holiday weekend but never took hold.

The failure to push through a truce so limited in its ambitions ? just four days ? has been a sobering reflection of the international community's inability to ease 19 months of bloodshed in Syria. It also suggests that the stalemated civil war will drag on, threatening to draw in Syria's neighbors in this highly combustible region such as Turkey, Lebanon and Jordan.

"This conflict has now taken a dynamic of its own which should be worrying to everyone," said Salman Shaikh, director of the Brookings Doha Center think tank.

The U.N. tried to broker a halt to fighting over the four-day Eid al-Adha Muslim feast that began on Friday, one of the holiest times of the Islamic calendar. But the truce was violated almost immediately after it was supposed to take effect, the same fate other cease-fires in Syria have met.

Though Syria's death toll has topped 35,000, the bloodiest and most protracted crisis of the Arab Spring, the West has been wary of intervening. There is concern about sparking a wider conflagration because Syria borders Israel and is allied with Iran and the powerful Lebanese militant group Hezbollah.

And there are already increasing incidents of the civil war spilling across borders.

Many in Lebanon blame Syria and Hezbollah for the Oct. 19 car bomb that killed the country's intelligence chief. The assassination stirred up deadly sectarian tensions in Lebanon, where Sunnis and Shiites are deeply divided over the Syrian civil war, and raised the specter of renewed sectarian fighting.

Lebanon's two largest political coalitions have lined up on opposite sides of Syria's civil war. Hezbollah and its partners who dominate the government have stood by Assad's regime, while the Sunni-led opposition backs the rebels seeking to topple the government. Assad and many in his inner circle are Alawites ? an offshoot of Shiite Islam and a minority in Syria ? while the rebels come mostly from the country's Sunni majority.

Iraqi Shiites also increasingly fear a spillover from Syria. Iraqi authorities on Sunday forced an Iranian cargo plane heading to Syria to land for inspection in Baghdad to ensure it was not carrying weapons, the second such forced landing this month. The move appeared aimed at easing U.S. concerns that Iraq has become a route for shipments of Iranian military supplies that could help Assad battle rebels.

In Jordan, concern over stability was underlined last month, when its U.S., British and French allies quickly dispatched their military experts to help Jordanian commandos devise plans to shield the population in case of a chemical attack from neighboring Syria.

Turkey's support for the Syrian rebel movement is another point of tension, and Turkey has reinforced its border and fired into Syria on several occasions recently in response to shells that have landed from Syria inside Turkish territory.

The U.S. administration says it remains opposed to military action in Syria and politicians have been preoccupied this year with the presidential election, now a few weeks away.

On Sunday, Syrian warplanes struck the eastern Damascus suburbs of Arbeen, Harasta and Zamalka to try to drive out rebels, according to activists in those areas and the Britain-based Syrian Observatory for Human Rights, which compiles information from activists in Syria.

In Douma, another Damascus suburb, rebels wrested three positions from regime forces, including an unfinished high-rise building that had been used by regime snipers, according to the Observatory and Mohammed Saeed, a local activist.

Fighting was also reported near Maaret al-Numan, a strategic town along the Aleppo-Damascus highway that rebels seized earlier this month. Opposition fighters including the al-Qaida-inspired Jabhat al-Nusra, have also besieged a nearby military base and repeatedly attacked government supply convoys heading there. The Observatory said the Syrian air force fired missiles and dropped barrel bombs ? makeshift weapons made of explosives stuffed into barrels ? on villages near the base.

The cease-fire was seen as a long shot from the outset. International peace envoy Lakhdar Brahimi failed to get firm commitments from all combatants and no mechanism to monitor violations was put in place.

Jabhat al-Nusra rejected the truce outright. In a video posted this week, the leader of al-Qaida, Ayman al-Zawahri, urged Muslims everywhere' to support Syria's uprising.

"It's not just about the Syria military and the army defectors that form the backbone of the Free Syrian Army rebel group anymore," said Hassan Abdul-Azim, a Damascus-based opposition leader. He said there were so many foreign fighters and external actors now involved in the Syrian civil war that only an agreement between the various international and regional powers could put an end to the fighting.

"The truce was merely an attempt by Brahimi to try and temporarily ease the people's suffering in the lost time until the U.S. elections, in the hope that the international community can then get its act together and agree on a diplomatic solution for Syria," he told The Associated Press.

But with the unraveling of the cease-fire, it's unclear what the international community can do next.

Assad allies Russia and China have shielded the regime against harsher U.N. Security Council sanctions, while the rebels' foreign backers including neighboring Turkey have shied away from military intervention. Iran, which is embroiled in its own diplomatic standoff with the West over its suspect nuclear program, is also a staunch supporter of Assad's regime.

The U.S., meanwhile, is averse to sending strategic weapons to help the rebels break the battlefield stalemate, fearing they will fall into the hands of militant Islamists, who are increasingly active in rebel ranks.

"There has been a lack of desire to take the tough decisions," said Shaikh.

"In Washington, they've only been focused on the narrow political goal of their own elections, trying to convince a war-wary public inside the U.S. that we are actually disengaging from the conflicts of the Middle East," he said.

The truce was called as the two sides were battling over strategic targets in a largely deadlocked civil war. They include a military base near a main north-south highway, the main supply route to Aleppo, Syria's largest city, where regime forces and rebels have been fighting house-to-house. It appears each side feared the other could exploit a lull to improve its positions.

Brahimi has not said what would follow a cease-fire. Talks between Assad and the Syrian opposition on a peaceful transition are blocked, since the Syrian leader's opponents say they will not negotiate unless Assad resigns, something he has always refused to do.

In April, Brahimi's predecessor as Syria mediator, former U.N. chief Kofi Annan, tried to launch a more comprehensive plan ? an open-ended cease-fire to be enforced by hundreds of U.N. monitors, followed by talks on a political transition. Annan's plan failed to gain traction, and after an initial decrease in violence, his proposed cease-fire collapsed.

On Sunday, amateur videos posted online showed warplanes flying over the eastern suburbs of Damascus. One video showed two huge clouds of smoke rising from what was said to be Arbeen, and the sound of an airplane could be heard in the background. It was not clear if the video showed the aftermath of shelling or an airstrike.

Another video showed destruction inside the Sheikh Moussa mosque in Harasta. Windows and doors were blown out, glass and debris scattered across the mosque's floor. The narrator broke down as he was heard saying: "Where are the Muslims? Our mosques are being bombed and no one cares."

The videos appeared consistent with Associated Press reporting in the area.

In Douma, another Damascus suburb, rebels wrested three positions from regime forces, including an unfinished high-rise building that had been used by regime snipers, according to the Observatory and Saeed, the local activist.

The Syrian government has accused the rebels of violating the cease-fire from the start. The state-run news agency SANA said opposition fighters carried out attacks in a number of areas, including in Aleppo and the eastern town of Deir el-Zour.

___

Associated Press writer Karin Laub contributed reporting.

Source: http://news.yahoo.com/syria-truce-collapse-shows-limits-diplomacy-185444934.html

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One valuable Panda: Sandoval is World Series MVP

DETROIT (AP) ? Pablo Sandoval not only has baseball's neatest nickname, Kung Fu Panda has a World Series MVP award to go along with it.

Sandoval took home the trophy following the San Francisco Giants' sweep of Detroit, hitting .500 with three home runs, a double and four RBIs in 16 Series at-bats.

This Panda works with lumber, not bamboo.

Sandoval got the Giants off to a powerful start by hitting three homers in the opener against the Tigers, becoming the fourth player to accomplish the feat in a World Series game.

He made his big league debut with the Giants on Aug. 14, 2008, and earned his nickname just a month later. That Sept. 19 at Dodger Stadium, Sandoval scored from second on Bengie Molina's first-inning single off Greg Maddux, leaping sideways to avoid catcher Danny Ardoin's lunging tag on the throw from center fielder Matt Kemp.

Maddux and Dodgers manager Joe Torre argued Sandoval ran out of the baseline. Barry Zito, on the mound for the Giants that night, coined the nickname for Sandoval's oversized personality and roly-poly shape ? the animated film "Kung Fu Panda" had been released in theaters that June.

While Sandoval hit .330 in 2009 and finished second to Hanley Ramirez in the NL batting race, the Giants launched "Operation Panda" that offseason, telling him to ditch the Big Macs, fries and milkshakes in favor of chicken breast on wheat bread, watermelon slices, bananas and oranges. He started lifting.

Sandoval's weight is listed at 240 on the Giants' website, 235 on the players' site. At one point, he had been up to at least 272.

"I just want to keep that a secret," he said three years ago, trying to avoid an exact number.

By the time the 2010 World Series rolled around, when the Giants won their first title in 56 years, Sandoval was benched for four of five games following a slump. His weight had gone up again, and his batting average had gone down to .268. He made 13 errors and grounded into a league-high 26 double plays.

He responded by hiring a personal chef. He ran up desert hills in Arizona during the offseason, causing him to throw up regularly. Sandoval's average rebounded to .315, and he made his first All-Star team. Then at this summer's showcase in Kansas City, he hit the first bases-loaded triple in All-Star history, a drive off Justin Verlander in a five-run first inning that helped secure World Series home-field advantage for the NL.

Sandoval credited Giants manager Bruce Bochy and general manager Brian Sabean for pushing him.

"When you have a good manager, good GM, throwing all the things in your face, you have to keep focused and keep playing and keep working hard," he said.

After Sandoval went deep three times in the opener, matching the Series record shared by Babe Ruth, Reggie Jackson and Albert Pujols, the Giants sold 760 more of their furry panda hats, including 466 at AT&T Park during Game 2. Venezuela President Hugo Chavez tweeted "Pablo going down in history! Long live Venezuela!!"

___

AP Baseball Writer Janie McCauley contributed to this report.

Source: http://news.yahoo.com/one-valuable-panda-sandoval-world-series-mvp-041823976--mlb.html

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Sunday, October 28, 2012

Holy pop! Obama's campaign snazzes up its slogan

President Barack Obama arrives for a campaign event at Elm Street Middle School, Saturday, Oct. 27, 2012 in Nashua, N.H. (AP Photo/Jim Cole)

President Barack Obama arrives for a campaign event at Elm Street Middle School, Saturday, Oct. 27, 2012 in Nashua, N.H. (AP Photo/Jim Cole)

(AP) ? President Barack Obama's campaign slogan is getting a boost!

Obama's campaign added an exclamation point to placards and banners bearing the campaign's motto. Instead of a stoic period at the end of the single-word slogan, the signs now read "Forward!"

The president's team added the exclamation point earlier this week, just in time for Obama to kick off a marathon, 40-hour battleground state blitz. And the punctuation jolt is expected to stick around through the campaign's final days, including his rally Saturday in New Hampshire.

Obama spokeswoman Jennifer Psaki said the campaign pumped up the slogan to reflect "the stakes in this election and energy at our events."

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/89ae8247abe8493fae24405546e9a1aa/Article_2012-10-27-Obama-Exclamation%20Point/id-e7d6f84132e84734a155bb4acac76d2e

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Friday, October 26, 2012

Mass. GOP senator rejects Mourdock's rape comment

WASHINGTON (AP) ? Massachusetts Republican Sen. Scott Brown is rejecting the comments of Indiana Senate candidate Richard Mourdock, who said that when a woman becomes pregnant during a rape, "that's something God intended."

Alleigh Marre, a spokeswoman for Brown, said Wednesday that the senator favors abortion rights and does not agree with Mourdock. Brown is locked in a close race with Elizabeth Warren in Democratic-leaning Massachusetts.

Mourdock made the comment at a debate Tuesday night. The GOP nominee is in a tight contest with Democratic Rep. Joe Donnelly.

The remark pushed the issues of rape and abortion to the forefront. The campaign of Republican Mitt Romney, who appears in a television ad for Mourdock, said the presidential nominee disagrees with Mourdock.

Source: http://news.yahoo.com/mass-gop-senator-rejects-mourdocks-rape-144721663--election.html

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Thursday, October 25, 2012

Midday Nasdaq Ticks Up, But Apple Keeps It Mostly Flat | Stocks ...

MINYANVILLE ORIGINALThe NASDAQ Composite Index (INDEXNASDAQ:.IXIC) rose 0.21% to 2,987.90 at 3:00 p.m. EDT today, off session highs as earnings statements continued to curb investor enthusiasm.
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Social media giant Facebook (NASDAQ:FB) traded lower after yesterday?s massive gains, dropping 2.58% to $22.63 despite news that the company is making more money off mobile advertisements. Zynga (NASDAQ:ZNGA), battered by months of poor performance, shot up today after cutting its workforce and announcing a major buyback deal; the gaming company saw its stock rise 12.96% to $2.40 on high volume.
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Another company making big gains was Symantec (NASDAQ:SYMC), which rose 6.76% to $18.56 as its earnings beat expectations. Apple (NASDAQ:AAPL) dragged the tech sector down a bit after dropping 0.99% to $610.79 on mixed reports about projected iPad Mini sales.
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In good news for the fashion-conscious, Crocs (NASDAQ:CROX) dropped 20.23% to $12.92 on high volume after it offered break-even fourth quarter projections. It was a great day for holders of PSS World Medical (NASDAQ:PSSI), though, which shot up 32.31% to $28.58 after McKesson (NYSE:MCK) offered to buy it for $1.46 billion, a valuation of $29 per share.

No positions in stocks mentioned.

Source: http://www.minyanville.com/trading-and-investing/stocks/articles/NASDAQ-stocks-markets-technology-255Eixic-aapl/10/25/2012/id/45357

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Increase The Value Of Your Home With These Tips | Bwpco

One of the most common reasons that people shy away from making home improvements is that there?s a lot of work involved. But home improvement doesn?t need to be hard as long as you do a little research to learn how to handle them first. These tips are useful for guiding you from the start of your project to its completion.

TIP! It is vital to get an expert?s advice for big home improvement tasks. Advice from a professional can ultimately save you thousands of dollars and hours of frustration.

When it comes to any home improvement project, it is necessary to estimate the cost of all the materials required. You can save money if you purchase material in bulk. If there are special-order items, these will frequently be more expensive or will involve shipping costs. If you decide to go ahead with your project you should find out how soon you?ll have to order these supplies to have them ready when you need them. Your project could get held up if you have to wait for materials to arrive.

You do not have to have a mansion to have a chandelier. You can find a stunning focal piece for your dining area for less than five hundred dollars. To really brighten up your fixture, try and get a total wattage of at least 200.

Pay your contractor by check or credit card so you can stop payment if necessary. This will ensure that you aren?t taken by a scam artist. Using a credit card works too because you will be able to dispute the charges.

TIP! Vinyl decks are becoming more popular with homeowners. It is very important that you clean your deck so that you can enjoy it for a long time.

Be sure to have fun while improving your home! Working on this project with friends and family can increase your level of fun. When you finish projects at home, you will feel a tremendous sense of pride and accomplishment. This will only be greater if shared with those you love.

It is often more manageable to approach home improvement one room or area at a time. If you improve your rooms one-by-one, you can better manage your budget and your time. If you make your plans in advance, you can incorporate significant bargains into the process. This is a great way to put more money back in your pocket and improve your home at the same time.

TIP! Plan everything in advance before starting a home improvement project. When you plan out all the possibilities you can think of, you can keep to a budget instead of spending under duress.

If you want to raise your house?s value with home improvement projects but are unsure where to begin, spend time with a local contractor and get some ideas. Most contractors will know what home improvements are the best investments and can offer several suggestions on which projection you should consider.

When planning any home improvement project, it is important to consider how any unwanted debris will be disposed of. If you renovate or demolish any area of your home, you will find that you produce a considerable amount of trash. Before you start, find a place where you can store this material.

TIP! Making a replacement window screen is a home improvement job you can easily handle yourself if finding a properly-sized one off the shelf isn?t possible. You can get a frame kit and cut it to fit any window.

Remember that your bathroom needs to have plenty of ventilation to function properly. Hot water and humidity can cause dangerous mold to grow. Even if you keep repainting your bathroom walls, it still won?t sufficiently kill off the mold. You need to take precautionary measures to stop it from ever growing. Put in a fan and clear the air for good.

Use caution when hiring a contractor following a natural disaster. Some unscrupulous characters wait for an emergency situation, and take advantage of unsuspecting and trusting homeowners. Do some research before hiring anyone to make repairs to your damaged home.

TIP! Make sure you have a plan to dispose of the debris that results from your home improvement projects. Removing construction debris can be costly if you do not plan properly, and you can avoid project delays by planning ahead.

Doing your own home improvement projects can be a good idea. But, there are some projects that should be left to the professionals. Simultaneously, you want the knowledge of how to accomplish things by yourself while meeting the needs of the experts you have hired to help you. Every home improvement project needs this. Take advantage of the advice presented here to get moving on your own projects today.

Related posts:

  1. Make Your Home Improvement Projects Easier With These Solutions!
  2. Home Improvement Tips That Can Work For Anyone
  3. Making Easy Child Friendly Home Improvements
  4. Planning A Project? Use These Tips To Help!
  5. Tried And True Tips For Your Home Business

Source: http://www.bwpco.com/increase-the-value-of-your-home-with-these-tips/

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10 Tips for Starting a Home-Based Food Business : Managing ...

If you have gotten countless compliments on your cupcakes or find yourself with requests from your friends to be their personal chef for special occasions, a home-based food business might be a great way to earn extra money while doing something you enjoy. But even though frosting cakes or bottling your homemade barbecue sauce may seem more fun than work, a home-based food business is still a business. As with any business, you need to plan and research before picking up your mixer or designing labels for your salad dressing.

Here are 10 things you should know before opening a home-based food business:

1. Learn the regulations and requirements for your state and county. Your first step is to determine the rules for a home-based food business in your area. Some states, such as California, have a law that allows home-based food businesses meeting certain criteria to bypass being certified as a commercial kitchen.

?There are state and local requirements for running a business out of the home, especially if it is a food business, including zoning, business licensing and permitting, and in the food context also production and safety requirements depending on the product,? says John Gerber, lawyer with Upstart Legal. ?Failure to do this correctly will jeopardize the company?s ability to produce and sell product.?

2. There has to be a market for your business to be successful. You could have the best cupcakes on the planet or the tastiest dry rub ever invented, but if there is not a market for your product, then you will not be able to make revenue on your product. Chef Veronica Rains, co-owner of Wholesome Chow and author of Sell Your Organic Food Product recommends doing focus groups, making small batches with inexpensive packaging and selling your products to a few retail locations before fully investing in the business.

3. You should conduct your business as a legal entity. Since home-based food businesses often are built out of a hobby, many entrepreneurs in the industry make the mistake of continuing to run their business in a casual way. ?Whether as an LLC or corporation, the business owner should form an entity and operate the business as that company, as opposed to themselves individually,? Gerber says. ?The legal entity, if properly managed, will keep the liabilities of the company separate from the assets of the individual owners.? He also recommends carrying insurance, keeping business accounts separate from personal accounts and registering all products as trademarks in the company name.

4. Hire professionals when needed. While you may have designed a website for your homeowners association or taken a class in college on accounting, carefully consider hiring professionals for tasks that are outside of your realm of expertise. Although you could do these tasks, your time can often be better spent growing the business, and the result is usually of higher quality by bringing in professionals.?

5. Put everything in writing. To protect yourself and your company in the future, you need to put all relationships and work-for-hire provisions in writing. This is also especially true if friends and family have helped with the capital investment to get your business off the ground.

?If people other than the owner of the business are involved in creating or preparation of the product, the company needs to have them assign to the company any ownership rights they may have in their work,? Gerber says. He also says that provisions should be in place for vendors including website designers.

6. Having a professional image goes a long way. Even if you bake your goods wearing your pajamas while your children do homework in the next room, you want to look like a established and polished company. Take the time to have a professional looking website, brochure and business cards. Be sure that all of your product packaging reflects the image of your company and is professional.

7. Your phone will not just magically ring with orders. Many food-based entrepreneurs assume that since everyone loves their products, that people will be clamoring to buy it. Steve Brodsky, owner of personal chef company 3 Star Chefs says that's the biggest mistake he sees home-based food businesses making. It's vital to spread the word about your business. ?My suggestion would be to put as much money as you can afford into marketing/PR/advertising right out of the gate,? Brodsky says.

8. Pricing can mean the difference between success and failure. Spend time researching comparable products and determining your costs before setting prices. When Myriah Zaytoun, home-based food business owner, first started out she would price her products based on her ingredient costs, but would not include her time into the price and quickly realized that not all cooking jobs are created equal. ?You cannot make a profit if you charge $20 for a baking job that takes you four hours to complete, on top of the price of ingredients. However, if you price things too high, you risk alienating your customer-base. I have learned to carefully weigh out all factors before pricing any baking job.?

Chris Henry, owner of personal chef service Fresh! also cautions against pricing too low and says that it could set a precedent that is hard to break. You might get clients, but you won't make a reasonable profit, which can can be frustrating and make you feel as though you've wasted your time, Henry says.

9. Realize that your materials price will fluctuate. Prices for the items that you will use on a daily basis, such as flour, butter and eggs, are not static and will change based on events in the economy and industry. ?It is important that when you price out your products, that you (leave) room for the prices to fluctuate so you can weather the increases and just revisit it on a semiannual basis,? says Kelly Delaney, pastry chef and operator of Cakes for Occasions.

10. Buying in bulk can save considerable money. When Delaney was first starting out, she was trying to save money on expenses and would only buy the items that she needed for the week?s orders. But she quickly realized that while the financial outlay was more up front, that she saved considerable money by planning ahead and buying common items in bulk. ?When you purchase ahead, in bulk, you save in the future,? Delaney says.

Jennifer Gregory is a journalist with over 17 years professional writing experience. Jennifer blogs via Contently.com.

Source: http://www.openforum.com/articles/10-tips-for-starting-a-home-based-food-business

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Wednesday, October 24, 2012

Why Apple priced the iPad Mini at $329

1 hr.

If Apple had popped a $249 iPad Mini, the thing would have swept down from Mount Cupertino and set fire to every competitor with its fiery breath. If Apple had gone with a $299 iPad Mini, the devastation would still have been gnarly. At $329, the iPad Mini will have no shortage of buyers, but Apple leaves open an argument for a $199 non-Apple tablet. So why did Apple price it so high?

For starters, Apple is about profit. In the computer, phone and tablet businesses, Apple's competitors whittle away their pricing until they're making little or no money, because they believe they'll gain market share.?

Apple keeps prices competitive, but only to a point. There's no $499 Apple laptop, although plenty of Dells and HPs regularly start that low. Ditto for desktop computers, where Apple's idea of a deal is the $599 Mac Mini.

The iPad Mini is $329 because that's exactly what the highly paid bean counters at Apple calculated would be the highest price possible that would still sell. It may one day go down???in fact, I would say the price has to drop by Christmas 2013, if not sooner. But while you can always lower prices, it's a lot harder to raise them later on. Apple always starts at the top.

So while it was foolish for me to even think Apple would price competitively, I was surprised, because now there's a new conundrum: Do you buy an iPad Mini for $329, or go just $70 more?for a full-fledged iPad 2? This struck me as tight spacing, until I realized the bigger point: Apple doesn't think you will confuse a 7.9-inch tablet with a 9.7-inch tablet.

You know from the pictures that they're quite different in size, but holding them, you realize that their uses really are different. If you are in the market for something to use for sketching and text documents and spreadsheets, maybe even accompany it with a Bluetooth keyboard or whatever, then heck yes, you will pick the iPad 2 (or a newer?model).?

But if you just want something to read books on, and watch some shows and maybe surf the Web, then you are actually more INTERESTED in a smaller iPad, and won't think too hard about what $70 more gets you in terms of screen surface area.

That brings us back to square one, however: Apple is trying to convince us of separate uses for large and small iPads, but is trying to differentiate its product from the competition by price. Riddle me that, Avi Greengart, research director for consumer devices at Current Analysis:

"The price doesn't reduce the purchase case for some of the cheaper tablets," he told me when I saw him at the Apple event. "But this one stands above them." He smiled and added, "besides, compared to the Nexus 7, the design is so much nicer."

For people who aren't buying because of?design (and there are many), Greengart contends that the universe of apps available for the iPad ? 275,000 made expressly for that tablet, according to Apple CEO Tim Cook ? means that any tablet bearing the Apple logo is simply going to be more useful. "The iPad Mini is far more versatile" than its competitors, says Greengart. "It costs more but it's worth more."

For a final thought, I turned to my friends on Twitter, with the simple question: "Do you think the $329 iPad Mini is a) a steal b) priced just right or c) crazy expensive?"

From self-described "major Apple fanboy" @jasonwal, I got "a little high." Another instapundit, @weatherninja, said that "a $299.00 price tag would have been a better value," and that $329 means he may in fact go $70 more for the full-size iPad 2. @seanethompson seems to have been thinking along the same lines as me, calling the price "more expensive than most consumers would like, but in the ballpark given component costs and great user experience." Other responses?ranged from expensive to crazy expensive. "I'm curious on the profit margin," wrote @gevans. "I bet it's at least 40 percent."

Whatever the real percentage, I think @gevans may be onto something.?Apple products can be priced as high as the company wants, as long as people buy every product that gets made, and that hasn't seemed to be a problem of late. And as competitive as Apple is, a side effect of iPad-onomics is that there's room for more affordable options at the bottom of the pricing ladder. At least until that price drops to $299, or $249, and the villagers run for cover.

Wilson Rothman is the Technology & Science?editor at NBC News Digital. Catch up with him on Twitter at?@wjrothman, and?join our conversation on Facebook.

Source: http://www.nbcnews.com/technology/technolog/ipad-onomics-why-apple-priced-ipad-mini-329-1C6641506

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New MI6 magazine to be revealed on Facebook tomorrow

New MI6 magazine to be revealed on Facebook tomorrow
Collecting - 23-10-12

The latest issue of MI6 Confidential magazine will be first revealed on Facebook tomorrow.

Issue #18 will be a 'SKYFALL' special to celebrate the release of the new film and the franchise's 50th anniversary, packed with cast & crew interviews and exclusive articles.

Be sure to 'Like' the MI6 Confidential page on Facebook to be amongst the first to see the new issue.

Discuss this news here...

Earlier Story: UK TV - 'Skyfall Interview Special' on Film4, Friday night

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